I’m a man with a mission / in two or three editions

My friend Andrew Dub­ber has a fas­ci­nat­ing inter­view online at Home­tracked

Amongst oth­er things he says:

The record indus­try has con­vinced the world that it is the music indus­try. It’s not. It’s just one bit of it. The major labels claim­ing to be the music indus­try is like the lions claim­ing to be the zoo. Music busi­ness is a wild and inter­est­ing place where all sorts of dif­fer­ent peo­ple can make all sorts of dif­fer­ent mon­ey in all sorts of dif­fer­ent ways. But to get the pun­ters in, you need to let them hear the music, live with it, learn to love it and become fans. Then you can have a sus­tain­able and ongo­ing eco­nom­ic rela­tion­ship with them.

And if records are the way you want to make your mon­ey, just think of it this way: it used to be that you’d press 1000 copies, give away 200 pro­mos, and hope to sell the oth­er 800. Now you can press 1000 copies, give away a mil­lion copies and sell the thou­sand.

He’ s right y’know – read the whole thing here, and then tutu over to his site for a copy of his superb online book 2o Things You Must Know About Music Online

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